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Latest happiness survey finds APAC still a rather happy place.
In the latest Happiness Survey by Ipsos and Toluna, a vast majority of citizens say they feel happy or very happy. The poll was conducted in March 2014 in India, Japan, Hong Kong and Singapore with 2,000 consumers aged 18 – 50.
India, in particular, came up very high on the happiness scores, with 91% happy overall (very happy 55% and rather happy 36%). In Singapore, 76% were found happy overall (very happy 17% and rather happy 59%). This was an overall decline of 5% from the previous survey 8 months earlier (Q3 2013).
Could it be that the haze has cleared up (somewhat) or unemployment percentages are down?
Throughout the region, women seem to show greater levels of happiness overall. Indian women in particular show great happiness levels (56% very happy, 94% happy overall). In Singapore, 29% of men say they are unhappy, against only 19% of women. Same in Japan, with 74% of happy women against 62% of men. A large proportion of Japanese men are unhappy (38%) including 12% who say they are very unhappy.In Singapore, more Singaporeans attributed their unhappiness to their personal financial situation and health. For the Singaporeans who are happy, most attributed their happiness to their relationship with their partner or spouse and their good health. Finances came up only 7th place as the reason among this group.
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