New Dumb Ways to Die spin-off game launches
Metro Trains’ ‘Dumb Ways to Die’ campaign, the most heavily awarded at Cannes, is launching a second spin-off game next month. In Dumb Ways to Die 2: The Games, players can take on characters featured in the original musical cartoon to compete at various sports.
The games, which carry the hashtag #dumbways2, can be downloaded from iTunes or Google Play.
In the first game, players are tasked to save the cartoon characters from a “dumb” death before they progress to the next level.
The original Dumb Ways to Die video, uploaded to YouTube in November 2012, has been watched more than 90 million times at the time of writing. It was created by McCann Melbourne.
Watch a 30-second promo of the game titled ‘Let The Training Begin’.