Corporate Citizen Foundation to catalyse collective venture for vulnerable communities
With widening income gaps and increasing occurrences of natural disasters due to climatic changes, private enterprises could exercise a more pro-active, constructive and collective engagement as part of their corporate citizenry and responsibility, to support the challenging socio-economic issues of vulnerable communities.
On Friday, 31 October 2014, Deputy Prime Minister and Finance Minister Tharman Shanmugaratnam launched the Corporate Citizen Foundation at the new HSL Waterfront@Penjuru. The Corporate Citizen Foundation (CCF) aims to be the catalysing agent for private sector players to do good better, together – for a better, safer and friendlier regional neighbourhood.
The CCF focuses on sustainable community development to increase capacity and resilience of vulnerable communities through livelihood enhancement, risk reduction and disaster preparedness programmes. Sustainability of communities’ development takes into account the varying risks that threatens continuation of growth. Coastal communities have been identified as the most vulnerable due to effects of climate changes and geological menaces including typhoons, cyclones, tidal waves and tsunamis.
Six companies from various industries have come together and committed their assets and expertise for swift disaster response. These include fixed-wing aircrafts, amphibious crafts, mobile portable water systems, healthcare, civil engineering and mass communications, to allow for early access and appropriate intervention during an acute disaster phase, and in tandem, bring out early and first-hand information on the ground situation. This would help incoming response teams make informed operational decisions and avoid wastage of resources, value-adding to the existing humanitarian eco-system.