Scoot Wins Marketer of the Year Award
Scoot has won the top honour of “Marketer of the Year” at the Marketing Excellence Awards 2014, clinching six awards in all. It took the title after clinching three Gold awards for Excellence in Content Marketing, Media Strategy and Viral Marketing, as well as a Silver for Excellence in Social Media Marketing and a Bronze in Excellence in Brand Awareness.
In a campaign which earned Scoot the Gold, Excellence in Viral Marketing, the airline challenged SGAG – a website dedicated to Singapore humour – to generate 10,000 Facebook Likes. The prize of 20 pairs of ScootBiz tickets to anywhere in Scoot’s network proved too irresistible for SGAG. It swung into action and produced 15,000 Facebook Likes and boosted Scoot’s Facebook Likes by 2,000 overnight.
Another campaign that took Gold for Excellence in Content Marketing uncovered the hidden gems of Sydney through the eyes of two travelling celebrities.
Campbell Wilson, CEO of Scoot, “We’re extremely honoured to receive this award, which is testament to the work done in the three short years since Scoot revealed its name to the world. Everyone at Scoot, and at our partner agencies in Singapore and elsewhere, has worked extremely hard to establish our brand, our reputation, our personality and our difference – in short, our Scootitude – and this award is validation of their efforts. We’re delighted that our work has resonated with advertising professionals just as it has with our guests and fans, and we are so very grateful for their support.”
Scoot’s partner agencies include Saatchi & Saatchi (lead), Publicis (social media), MEC (media strategy) and Rapid Media (Australia).