StarHub Crowned Brand of the Year at Singapore Hall of Fame Awards
Championing rights for locals helped home-grown info-communications company StarHub and its creative agency DDB bag five notable accolades at the Singapore Hall of Fame Awards organised by The Institute of Advertising Singapore.
StarHub won Brand of the Year for campaigns 4G4Good, LionsXII’s 12th Man Tribute, Project Beautiful and SG4SG. StarHub’s Chief Marketing Officer Ms Jeannie Ong clinched the Client of the Year (Brand Steward) award. DDB went home with Creative Agency of the Year and Creative Team of the Year accolades, while its Creative Director, Neil Johnson, won the well-deserving Creative Director of the Year award.
Enthused about the wins, Ms Ong said, “A decade ago, I was part of the StarHub Management team to award DDB as our creative agency. DDB and I have come a full circle by winning the top awards in our respective categories. It is also a rewarding culmination of StarHub and DDB’s longstanding partnership. We are thrilled to have a creative agency who is equally passionate about the StarHub brand.”
4G4Good is the first-ever initiative in Singapore which encouraged Mobile post-paid customers to pledge their unused talktime, mobile data and SMS in support of five beneficiaries. The campaign received over 7,000 pledges from StarHub’s customers, and this resulted in sufficient talktime, mobile data and SMS to support 500 individuals from the beneficiaries for a year.