Disney’s timeless stories, beloved characters and innovative worlds can now be experienced through SMRT’s transport network
SMRT and Disney inked an 18-month collaboration to bring Disney into the SMRT public transport, retail and digital networks. This collaboration will bring Disney’s franchises and brands closer to over two million passengers in SMRT’s transport network and hundreds of thousands more shoppers in SMRT’s retail and digital networks daily.
The deal was signed by Ms Dawn Low, Managing Director of SMRT’s commercial arm and Mr. Rob Gilby, Managing Director of The Walt Disney Company (Southeast Asia) Pte Ltd.