Dr. Mok Ying Ren Presents Grand Prize to Elite Runner Who Emerged as ‘POCARI Cross Run’ App Winner.
– The grand prize consists of a pair of return air tickets and an entry pass to a marathon in Japan
26th February 2015, Singapore – POCARI SWEAT, one of the leading isotonic beverages in Singapore, announced the grand prize winner of its ‘POCARI CROSS RUN’ application, after a rigorous round of competition which was held from October to December 2014. The grand prize winner, Mr. Cesco Yeo, a runner from the Elite Level in the application, walked away with a pair of return air tickets and an entry pass to a marathon in Japan. The prize was presented by POCARI SWEAT Ambassador, Mok Ying Ren (SEA Games Gold Medallist), POCARI SWEAT Singapore Country Manager, Ms. Puspita Winawati and 7-Eleven CEO, Mr. David Goh, on February 12, 2015.
Being an active runner who takes part in marathons frequently, Mr. Cesco Yeo was delighted to emerge as the winner. “I discovered the app via Facebook, and found it to be very useful, as it not only incorporated running and hydration, but I also got to enjoy useful tips from Mr. Mok (POCARI SWEAT Ambassador). The app definitely made running more interesting as the rewards encouraged me to run longer distances to achieve the next level in the ‘game’ through reaching the next hydration point. In fact, I have improved overall as a runner,” said Mr. Yeo.
He added, “I have also noticed more 7-Eleven stores around my vicinity, and the app promotes awareness of the importance of hydration during running. I hope that the app will reach more people, and not just active runners, as it encourages people to lead a healthy lifestyle and get rewarded at the same time.”
Backed by the latest BEACON¹technology, the ‘POCARI CROSS RUN’ application employs the short-rage wireless technology, Bluetooth Low Energy (BLE) and is the first and largest scale promotional series to utilise this system. The new BEACON technology is set up in 7-Eleven stores island-wide, which takes promotions and campaigns to a whole new level. The BEACON device provides area-specific content customization as well as a variety of interaction responses which is determined by the distance a runner has completed.
It also allows users to achieve their running goals, by making the run more interesting through an app-generated, customized running course. 7-Eleven stores as hydration points are also represented in the app, which allows runners to purchase POCARI SWEAT for hydration, from the nearest 7-Eleven store.
To generate more hype, participation points were awarded via the app, when users passed by a 7-Eleven store during their runs, complete a running course, or made a POCARI SWEAT purchase, by tapping on the BEACON devices available at all 7-Eleven cashier counters. The longer the running distance, the more points a user received. The interactive experience was not just limited to runners. App users could also play games such as Bingo and earn tokens when they passed by 7-Eleven stores as well.
POCARI SWEAT’s Singapore Country Manager, Ms. Puspita Winawati commented, “We are extremely excited to be incorporating the latest technology in the way we interact with our customers, and with the extensive network of the 7-Eleven stores here in Singapore, which serve as hydration points, runners will have the flexibility of enjoying the POCARI CROSS RUN app wherever they want.”
She continued, “We have 36,000 downloads to date, and it is our hope that through the POCARI CROSS RUN app, we can encourage more people to take up running as part of a healthy lifestyle. We hope to expand the promotion of this application to other countries in the region as well.”
POCARI SWEAT Ambassador, Mok Ying Ren, added, “Given that people nowadays are more IT-savvy and with the penetration of smart phones, the application is a good way to promote running. It encourages users to run for rewards and ultimately enables them to enjoy running as a sport. At the same time, it creates awareness that hydration is important especially for longer runs. I would strongly recommend people to join the POCARI SWEAT run.”
The ‘POCARI CROSS RUN’ app is free to download and is available in App Store and Google Play. It is also in its second phase of development, please stay tuned for updates.
¹Beacon is the latest low-powered, cost efficient transmitter that is able to notify and connect to customized applications on mobile devices. The technology recognizes devices running on the iOS7 and Android 4.3 operating system that are within close proximity. Specific messages or actions can be delivered when the devices are detected.
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