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Lowe appoints Mei Cheong as Regional Business Director based in Singapore
01st April 2015, Singapore – Lowe Singapore has hired Mei Cheong as a Regional Business Director. With ten years of business director experience already behind her, Mei will be responsible for leading the Unilever brand Knorr across South East Asian markets, as well a playing a key role in the agency’s new business advancement across the region.
Mei’s 20-plus years’ career experience has been gained worldwide in Hong Kong, London, Kuala Lumpur and San Francisco, with roles on both agency- and client-side.
She joins Lowe after four years as Head of Brand at Maxis, Malaysia’s largest integrated mobile services provider, where among other things, she successfully transformed the social media marketing to target a new youth audience. She also led the recent Maxis brand transformation from strategy to its implementation. Prior to Maxis, Mei worked for Dragon Rouge in London as Global Client Director. Her experience has also spanned roles with Ogilvy, JWT and FCB, handling top-tier brands across multiple sectors. She has shown consistent business successes based on relationship building and brand leadership.
Rupen Desai, Regional President, Lowe Asia Pacific comments of the appointment] “Mei is an excellent addition to the expanding Lowe family. She’s been at great agencies and been a great client and it’s a natural next stop to lead integrated teams to bring our product to a better level. Her international experience on integrated clients makes her a great match for the role here. We have great expectations from Mei, which I am confident she will surpass.”
Mei Cheong comments: “Actually, it’s a bit like coming full-circle for me. My very first role in advertising was with Lowe in Malaysia, and some of my most enduring friendships were forged during my days there. It feels very positive to be back with Lowe, and I’m really looking forward to the challenges ahead.”
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About Lowe Singapore
Lowe Singapore is a truly multi-cultural agency that understands the complex communication challenges of our region. It is one of the few agencies in Singapore that leads global communication for four brands and manages the Asia-Pacific work for many more, in addition to several large, local businesses. The agency works across categories from FMCG, retail, consumer durables, industrial, financial products and more.
Lowe Singapore is part of Lowe and Partners, a global network of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. Lowe and Partners is an integrated marketing communications network with global specialisms including expertise in brand strategy, communications planning and through the line advertising with Lowe, digital marketing with Lowe Profero, and strategic activation and shopper marketing via Lowe Open. Lowe and Partners is consistently ranked among the most awarded creative and effectiveness agency networks in the world, and in 2013/2014 took home over 100 Effie awards, topping the annual Effie Index in terms of points per dollar revenue. Lowe and Partners is headquartered in London and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit us at www.loweandpartners.com or follow Lowe and Partners on Twitter @LoweandPartners and on Facebook.com/LoweandPartners.
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