20th May 2015, Singapore – A+E Networks® Asia launches HISTORY Plus, a collection of short form video content from HISTORY®, on Over-The-Top (OTT) platform 4ME via a partnership deal with digital media and content marketing company, Brand New Media (BNM).
The partnership signals A+E Networks Asia’s commitment to expand their digital offering to audiences. HISTORY Plus is an agile video platform where users can log in to create video playlists of the most popular moments from HISTORY. The content includes short form videos from popular HISTORY franchises such as Pawn Stars, Ancient Aliens and The Pickers, along with behind-the-scenes segments from the channel’s newest scripted series, Vikings andGangland Undercover. The platform also brings back content from some of Asia’s favourites such as Hidden Cities Extreme and Special Forces.
“As the TV landscape evolves and viewing habits change, we continue to look for opportunities to engage viewers with our content,” said Prem Kamath, Deputy Managing Director, A+E Networks Asia. “HISTORY Plus allows HISTORY fans to create playlists of original short form content from their favourite series, providing a deeper dive into the popular franchises from our linear channel.”
HISTORY currently ranks as the #1 factual entertainment channel in primetime in Singapore (StarHub TV Ch 401) and #2 in Malaysia, Urban Philippines and Thailand.
4ME features original content for lifestyle channels covering food, health, fashion, tech, comedy, travel, home, entertainment, celebrity, sport, outdoor adventure and music. 4ME is available at www.TV4ME.sg anytime, anywhere, on any internet-connected device, such as a smart phone, tablet, computer or SmartTV.
4ME is powered by Brand New Media’s award-winning ChannelPLAY technology for OTT broadcasting and promises to be a significant digital media innovation across Asia for audiences and advertisers. ChannelPLAY offers the most advanced content marketing model for viewer engagement and interaction.
Damien Bray, Global Director at BNM commented, “HISTORY Plus is a strong brand that will resonate well with new and existing viewers. Audiences are converging to digital and social media in large numbers, particularly the early adopters and opinion leaders so coveted by advertisers. The content offer on 4ME as a whole will be the most comprehensive in the market with a mixture of new channels for audiences to discover, along with well-known and most-loved content brands such as HISTORY Plus. Best of all, it will be a free service with no subscription fee, bringing compelling content to all internet-connected viewers.”
For more information, please visit historyplus.asia.
*Source: SG, PH, TH: Kantar Media; MA: Nielsen; primetime 18-24hrs, A15+
Brand New Media is a global digital media company with offices and dedicated studios operating across Australia, Asia, North America and Europe. Brand New Media owns, creates and operates digital channels for the world’s leading brands and broadcasters. Brand New Media’s ChannelPLAY platform delivers content and channels to all devices, anywhere and anytime. The integrated marketing solutions drive content consumption and revenues from both traditional and new data-driven advertising models. Brand New Media owns and operates Brand New Studios, a leader in format development and production services for brands and international broadcasters. Brand New Media takes a brand new approach to content and distribution, because Brand New Media thinks, creates and connects. For more information, please visit www.brandnewmedia.asia
About HISTORY® and HISTORY HD®
HISTORY® and HISTORY HD® are the leading destinations for entertaining hit series and revealing, award-winning event specials that connect history with viewers in an informative, immersive and fascinating manner across multiple platforms. Programming covers a diverse variety of genres ranging from real-life characters who bring history to life every day, to natural history, contemporary history, technology and science, as well as archaeology and pop culture. Hit series include Kings of Restoration, Pawn Stars, Vikings, Ancient Aliens, Duck Dynasty, Counting Cars, Hidden Cities Extreme and Ride N’ Seek. For more information, please visit:
A+E Networks is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, from home videos/DVDs to gaming and educational software. A+E Networks is comprised of the following networks and divisions: A&E®, Lifetime®, HISTORY®, LMN™ (formerly Lifetime Movie Network®), bio.®, H2™, HISTORY en Español™, Crime + Investigation™, Military HISTORY®, LRW™ (formerly Lifetime Real Women®), A&E IndieFilms®, A+E Networks International™, A+E Networks Digital™ and A+E Networks Consumer Products™. A+E Networks’ channels and branded programming reach more than 330 million households in over 200 territories. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation.
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