AdLib Blog has hit the 100,000 Mark!

As of September 19, AdLib has reached an online milestone~
Thanks to the help of a wonderful guy, a media industry professional
who is somewhat of an expert in the technical infrastructure, set up
and maintainence of AdLib Online and a few other unrelated blogs of
his own, on top of managing a high-ranking day job and photography as
a passion, AdLib’s blog is well into its 2nd year – and is going
places, reaching out worldwide beyond the shores of Singapore.

We cover the advertising and media scene locally and regionally, even
globally. If you have any interesting, unique and amusing
advertising-related videos or first-hand news of media developments in
the advertising scene anywhere in the world, feel free to contribute
them –
if published, you’ll get the credit!

Thank you for visiting AdLib online!
Feel free to comment on anything you see and read right here.

Cheers from Valerie Trevor
Publisher & Editor

Advertisement

39,199 was the magic number earlier this morning – the number of
clicks registered on AdLib’s Blog. Keep on visting us at –
https://adlibmagazine.wordpress.com – for daily news updates and
exciting happenings in the media, advertising and marcom industry.

Better still – if you have a relevant industry news article – email it
to vtconsty@gmail.com, leaving us your name, designation and contact
number.

Tis the Day Before Christmas

Something light-hearted for Apple-Mac lovers to bring a smile on –

Have a Blessed Christmas break!

AdLib Blog will be back on Monday 27th December!

comScore Launches Mobile Measurement in Japan

 

 

comScore Launches Mobile Measurement in Japan  
comScore, Inc. today announced the introduction of its syndicated
mobile measurement service, comScore MobiLens, in Japan. MobiLens
offers insights into consumers’ mobile behaviour, user demographics and
device capabilities, to provide a comprehensive picture of the mobile
market. As the first country in Asia where comScore has introduced
mobile measurement, Japan joins the U.S, U.K., France, Germany, Italy
and Spain as the seventh individual market reported in MobiLens.

“Japan is home to one of the most advanced mobile markets in the world,
with sophisticated consumers who use their mobile devices for a wide
array of activities,” says Daizo Nishitani, comScore vice president for
Japan. “comScore MobiLens provides publishers, advertisers and device
manufacturers with actionable insights into consumers’ mobile device
attributes and consumer behaviors. comScore is pleased to add mobile
measurement to its growing suite of digital measurement capabilities in
Japan.”

Mobile users in Japan display substantial usage of mobile media on
their devices. In June 2010, nearly 60 million mobile users in Japan
accessed the browser on their mobile device, equating to 59.3% of the
entire mobile audience, while more than 42.6 million users accessed a
mobile application (42.3%). 

More than half of mobile users in Japan (54%) accessed email on their
mobile device, with more than one-third accessing weather information
(34.1%) and search (33%). News (20.9%) and sports information (20.8%)
were also among the more popular activities, while 17% of the mobile
population visited social networking sites or blogs.

Other popular mobile behaviors include taking photos (63.0%), sending
text messages (40.1%), watching TV and/or video (22%), playing games
(16.3%) and listening to music (12.5%). 

GONG XI FA CAI

 

The editorial team of AdLib wishes one and all

GONG XI FA CAI

as we embrace the Year of The Tiger.

We’ll be back online next week after the CNY break!

A Blessed, Joyful and Prosperous 2010 to ALL AdLib Readers!

 

A Blessed, Joyful and Prosperous 2010 to ALL AdLib Readers!

Have Yourselves a Very MERRY Christmas!

Have Yourselves a Very MERRY Christmas!

AdLib takes a blogging break this long weekend, wishing all Bloggers a VERY BLESSED & JOYFUL Christmas. As you party on and celebrate the 12 coming days of Christmas, remember that Jesus is the reason for the season!

Sometimes, all this partying can get so stressful that we completely miss the point of this holy day. I have noticed that evey year just about everyone goes through much the same mad rush and stressful preparations.

To ease the stress, get together with family members and close friends for a great meal and reminisce and laugh over old times and the new times that are to come.

Merry Christmas to AdLibbers and may 2010 be your BEST year yet.

The Best is Yet To Be!

A Milestone Achievement – AdLib Blog has crossed 10,000 clicks!

 

 

A Milestone Achievement – AdLib Blog has crossed 10,000 clicks!

Yep! it’s True – MSN RSS Feed counters don’t lie! Since its launch on
14th May this year, AdLib’s Blog has captured 10,000 clicks and over
700 unique visitors.To borrow a statement of truth from the Bible
‘Nothing is Impossible’ and two popular catchphrase slogans from
Adidas and Nike – ‘Impossible is Nothing’ so ‘Just Do It.’ Born of a
divinely creative inspired idea, thinking out of the box has paid off.

Reaching a different genre of audience has never been so challenging
as it is with this generation. Keeping them constantly engaged and
connected to a product or service is tough. Really tough! Everyone’s
online these days and AdLib’s challenge lay in re-inventing its
product offerings.The format of delivering advertising-related news
content has changed drastically and keeps on changing and evolving, so
AdLib’s Publisher and Editor took a bold leap of faith in introducing
AdLib BLOG, AdLib WEBSITE and very soon a dedicated AdLib BUSINESS
PORTAL on Facebook!

After 9 years’ in existence, AdLib PRINT is still a good read, but a
buffet of hi-tech advertising supplements certainly adds flavour and
variety to the main product. Couldn’t have done all this without the
help, guidance and support of a small group of dedicated industry
practitioners and supporters, people who have helped me along the way.

To those individuals, I say ‘A Heartfelt Thank You and May God Bless You!’

Media Professionals Under 40 – People Profiles – attracted cool traffic!

PEOPLE PROFILES Are BIG NEWS On AdLib’s Blog!

Media Professionals Under 40 – People Profiles – attracted cool traffic figures to the AdLib Magazine blog.

Almost every day, there are specific searches for media & marketing persons, leading unique visitors to the AdLib blog.

Here are the Search stats :

Long Li Yann : 19 searches

Richelle Gan : 31 searches

Caroline Soo : 16 searches

Erin Lee : 32 searches

Karen Lim : 42 searches

Allan Lee : 39 searches

Melissa Loh : 51 searches

Richard Wee : 18 searches

Joyce Tan : 22 searches

A total of 270 search references from Google that lead visitors to the blog (as of today!)

“Networking” with Mindshare Singapore

Networking is Mindshare Singapore’s industry outreach programme for marketers and partners. Kudos to MindShare for initiating these M-Networking sessions – they facilitate exchanges of best practices, ideas and collaborative opportunities for building business relationships, key to creating business opportunities.

M-Networking collaborates with ihub Media to reveal THE POWER OF FACEBOOK. During the session on 3rd September, some of the best minds in social media marketing focus on key areas and opportunities on Facebook that marketers can take advantage of.

According to comScore Media Metrix, more than 55% (1.44 million) internet users in Singapore visited Facebook in May 2009. The site sees about 366,000 daily visitors from Singapore.