LARGER-THAN-LIFE 3D Ad for the Buses

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LARGER-THAN-LIFE 3D Ad for the Buses

MOOVE Creates LARGER-THAN-LIFE 3D Ad for L’OCCITANE’S Divine Youth Oil

The latest three-dimensional (3D) installations mounted on the rear rooftop of two wholly-painted SBS Transit single deck buses is something you won’t miss.

The installation, a larger-than-life 3D bottle, is the exact replica of L’OCCITANE’s latest offering – the new Immortelle Divine Youth Oil. The 2m tall by 1m wide replica, which took Moove six weeks to complete, is the first 3D bus advertisement to be launched by a natural skincare retailer in Singapore. This advertisement campaign also features three wholly-painted single and double deck buses.

The campaign ends in December 2014.

 

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Advertisement

Unique Viral Ad by Pepsi‏

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Pepsi dresses up as Coke for Halloween and gets an awesome response from Coke!

In another wonderful example of the Pepsi-Coke soda wars, this Halloween Pepsi dressed up as Coca Cola and the ad went immediately viral. It was created by Buzz In A Box – a can of Pepsi wears a red cape with Coca Cola written on it, with the tagline “We wish you a scary Halloween!“. This ad was posted on Ads of the World’s Facebook page and very soon it went viral and was shared by thousands of people on Facebook and Twitter.

However, that did not seem to be the end of it, with someone editing the same picture and imagining how Coke would reply to the Pepsi ad with an awesome response. It used the same ad that Pepsi used but it changed the tagline to “Everybody wants to be a hero” referring to the iconic red cape that Superman wears.

 

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Dentsu Media Thailand Hires First Ever Executive Creative Director

Dentsu Media Thailand announced that Nutchanun Chiaphanumas is its first ever Executive Creative Director. Nutchanun (Nut), who has already started in his new role, leads the creative efforts for the 11 year old Bangkok based media agency.

Dentsu Media Thailand CEO Mitsuyuki Nakamura, who was recently appointed President for Dentsu Media Southeast Asia, was quoted saying: “With the rapid growth of our content business unit we have been expanding our creative capabilities. We established our Content Ideation and Acquisition (CIA) division to expand communication opportunities for our clients. Bringing on Nut to lead our creative efforts, not just for our content divisions but for all the Dentsu Media Thailand brands, is one more step on this journey. Our clients are looking beyond traditional media solutions, and we are more than happy to innovate and grow with them by amping up our strengths in that area. Nut, with his experience, talent and standing in the industry, is the perfect addition to our team.”

Nut, a Thai native, most recently worked as Group Creative Director for Ogilvy & Mather Beijing. Prior to that, he had stints at Leo Burnett Hong Kong, BBDO Bangkok and McCann Erickson Thailand. His work has been lauded many times throughout his career. His silverware collection includes, but is not limited to, two gold Lions, 13 gold and one Best of Show awards at AdFest and a gold award at Spikes.

“I realize that transferring to a media agency might be considered an unusual move by some”, Nut added. “But after hearing Nakamura lay out his vision and plans for this agency, I soon realized that his ambitions and mine are very much aligned. Nakamura is thinking outside the box and is not constrained by traditional borders between creative and media. He wants to solve his clients’ problems – whichever way possible – and bringing on a creative was a logical next step for his agency. I’m very excited to be a part of that journey and I’m looking forward to breaking down more walls.”

OOH Media launches new outdoor digital screen at orchardgateway‏

MediaCorp OOH Media has been appointed the exclusive media partner to manage and market the new outdoor digital screen at orchardgateway. It is strategically located at the façade of Peranakan Place, commanding a prominent view to drivers and pedestrians. This new LED digital outdoor screen displays high resolution image and high definition sound, and features news, lifestyle, fashion,dining and entertainment content from MediaCorp.

Moove Media Launches Interactive Digital Kiosks At Bus Interchanges

A brand new high-tech all-in-one integrated advertising platform – Moove IT Digital Kiosk – has been installed at Ang Mo Kio, Boon Lay, Clementi, Tampines, and Toa Payoh bus interchanges, boasting an interactive 90” LCD touchscreen. It has the capacity to feature up to 16 advertisements and provides advertisers the versatility to broadcast using videos, interactive games, stills and even augmented reality images.

As part of the launch of the Moove IT Digital Kiosk, Moove Media has organised games for commuters at four bus interchanges (Ang Mo Kio, Boon Lay, Clementi and Toa Payoh), with over 8,000 prizes to be given away. A snap and win contest has also been organised via its Facebook (facebook.com/MooveMediaOutdoor) and Instagram (#MooveMediaOutdoor), with up to 248 pairs of movie tickets to be won.

Added Value rebrands Singapore’s former Wall Street landmark (DBS Towers)

Added Value brand development and marketing insights consultancy has created a new bold brand for OUE Downtown (formerly known as DBS Towers, 6 Shenton Way). It helped define the name for the mixed development and its new retail mall (Downtown Gallery) based on a clear brand strategy and mapped out the customer experience that delivers the promise.

Sandwiched between the old and new Marina Bay districts and the Tanjong Pagar neighbourhood, the towers play a significant role in the redevelopment of downtown’s commercial and residential community. Added Value’s insights revealed there is a desire for a destination which brings together the downtown community in an accessible way. The challenge was to create a place that would appeal to residents and city workers seven days a week, not just during office hours.

Drawing inspiration from the architecture and gentrification of the old financial district, Added Value has helped create an address where people can stay connected to the pulse of the city for work, life and play. OUE Downtown truly is different from the usual – it’s fearless and fresh, as seen in its newly launched hoarding with quotes for the quick witted urbanite – its “Business as Unusual” at OUE Downtown. Pedestrians identified with the quirky statements and started to tweet and post photos with the #DowntownGallery and #OUEBayfront hashtags. The new visual identity draws inspiration from the irresistible energy of the city’s stylish downtown vibe. The contrasting pairing of the bright neutral base plus the vibrant neon colour conveys confidence and boldness. Both the logotype and the intersecting lines symbolize the long, connected spaces of the building on a rational level. On a subliminal level, the graphic device also symbolizes the grid road system of large cities and suggests urbane, density and dynamism.

The new retail mall, Downtown Gallery is due to open in 2016. It is crafted to be The Central Business District’s premier shopping, eating and entertainment destination, representing the quintessential downtown lifestyle.

How Virgin America Got 6 Million People To Watch A Flight Safety Video‏

How Virgin America Got 6 Million People To Watch A Flight Safety Video
Without Stepping On A Plane

When was the last time you paid attention to a pre-flight safety demonstration? In the past 12 days, Virgin America has managed to get 5.8 million people to watch their safety video without even stepping on a plane! The airline roped in American director Jon M.Chu (Step Up 2, Step Up 3D) and a team of renowned choreographers, producers and dance stars to give their safety video a full blown makeover.

36 dancers spent 26 hours on set, using 14 different dance styles including broadway, contemporary, jazz, tango,
b-boy and break dancing. The end result is this innovative piece of entertainment that has received over 5.8 million YouTube views, 430,000 Facebook shares and 17,000 tweets in less than 2 weeks!

http://digitalsynopsis.com/advertising/virgin-america-safety-dance-video

Ipsos Uncovers How Advertisers Fared in this year’s GSS

Drawing Them In – When a bigger (ad) is not necessarily better

The Great Singapore Sale is a period of heavy advertising with merchandisers expecting consumers to step into their stores. Yet, our recent survey among Singaporeans confirms what John Wanamaker famously said, “Half the money I spend on advertising is wasted.” Too often, consumers do not notice an ad & do not remember what was advertised.

This survey, conducted near the tail-end of the GSS this year among 1,053 Singaporeans and PRs aged 15 – 65, uncovered how advertisers fared. Thirty GSS print ads across various industries were selected to understand the factors that make one ad better than others. In the interest of understanding the effectiveness of advertising to draw in the crowds, Ipsos Singapore found that among those who made a purchase during the sale, 84% looked at GSS specific advertisements prior to their purchase. This indicates that the ads did play an essential role in informing shoppers about GSS offers.

The Characteristics of a Successful Ad During the 2013 GSS
In order to aid viewer memory and get lasting impressions in consumers’ minds, it is important to incorporate elements that help identify the brand and tie it back to what the brand is all about e.g. icons, themes, characters, colours, taglines, styles, etc. Colours, characters and taglines do help get consumer attention while flipping through the pages. But only the use of right colours helps consumers to remember and connect with the brand.

Among the top 10 ads that we saw, 7 out of 10 have incorporated corporate colours in their ads. A print ad is also a good medium to provide detailed information to viewers, but adding too many details may cause readers to get frustrated and skip it. Adding a buzzword like ‘GSS’ or ‘Sale’ may get consumers’ attention but this does not necessarily mean that consumers are going to read it. Simply, if the messages are not specific to the consumer’s interest, it can dilute consumer response to your advertising. Ads that are seen to stand out are the ones with simple layouts and messages which are simple, focused and single-minded.