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A Charming Christmas ad
John Lewis Christmas Advert 2014 – #MontyThePenguin
Watch the new John Lewis Christmas TV advert with Monty The Penguin.
Click here to continue the story: http://www.johnlewis.com/christmas-advert
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Pepsi dresses up as Coke for Halloween and gets an awesome response from Coke!
In another wonderful example of the Pepsi-Coke soda wars, this Halloween Pepsi dressed up as Coca Cola and the ad went immediately viral. It was created by Buzz In A Box – a can of Pepsi wears a red cape with Coca Cola written on it, with the tagline “We wish you a scary Halloween!“. This ad was posted on Ads of the World’s Facebook page and very soon it went viral and was shared by thousands of people on Facebook and Twitter.
However, that did not seem to be the end of it, with someone editing the same picture and imagining how Coke would reply to the Pepsi ad with an awesome response. It used the same ad that Pepsi used but it changed the tagline to “Everybody wants to be a hero” referring to the iconic red cape that Superman wears.
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A Very Warm Dove commercial
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A New Branding campaign for GAP
A new branding campaign for Gap was launched on 26 September. Titled “Dress Normal”, it celebrates individuality and challenges every one of us to dress for ourselves. To help convey this message, FJ Benjamin worked with various recognizable personalities known for their own art of dressing normal, in their latest set of campaign images.
A collaboration with David Fincher, known for directing Fight Club, The Social Network, The Girl With The Dragon Tattoo and Gone Girl (featuring Ben Affleck), on a series of videos (some provocatively shot in black and white) encapsulates the essence of this campaign.
A 360 marketing matrix (across print, outdoor, TV, digital, social, mobile and BTL initiatives) ensures that the Dress Normal message is effectively brought out to the masses.
Kiss: http://www.youtube.com/watch?v=X8ANBQDkC0A&index=4&list=UUqdlkI3mV3Ykw7IlKR9dwCA
Stairs: http://www.youtube.com/watch?v=LUXJKQbdxN4&index=5&list=UUqdlkI3mV3Ykw7IlKR9dwCA
Golf: http://www.youtube.com/watch?v=6FJUSftHfKY&list=UUqdlkI3mV3Ykw7IlKR9dwCA&index=7
Drive: http://www.youtube.com/watch?v=g_8Gag5Mc74&list=UUqdlkI3mV3Ykw7IlKR9dwCA&index=6
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Do the Beach Wakudoki
The second installment of Dentsu Aegis Network’s Wakudoki Campaign for Toyota titled Beach Wakudoki runs across eight Asia-Pacific markets – India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand and Vietnam,
Beach Wakudoki features members of World Order as lifeguards who take the catchy Wakudoki tune and dance moves to the beach. It went live in late August and has been viewed over 600,000 times on YouTube.
You can view the video here: http://www.youtube.com/watch?v=KXFwbaghU8s
Jungle Wakudoki, the first installment of the campaign, garnered over 1.5million views on YouTube : http://www.youtube.com/watch?v=PJ3aXcoDoiM
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A single minded idea of “smooth” to sell Guinness Draft in a bottle with a multitude of touchpoints where everything from smoothly crafted print advertising lines and smooth touchable felt 6-Sheet Displays to building the stage for the World Longest Bar Slide with a Bottle. Breaking the record was just a slide away.
https://www.behance.net/gallery/10368263/Worlds-Smoothest-Launch-Guinness-Draft-In-A-Bottle
Puma’s Forever Faster controversial ad!
Light-hearted humour before the weekend! https://www.facebook.com/photo.php?v=10203696555587230&set=vb.1017741164&type=2&theater
An “anti-Christmas” campaign by Harvey Nichols that encouraged viewers to splurge on themselves and scrimp on family gifts has been named the best TV ad in the world, breaking a six-year creative drought for the UK.
The Cannes Lions award in the prestigious film category, which also saw Jean Claude van Damme’s “epic splits” global viral hit for Volvo take best internet commercial, marks a remarkable week for Harvey Nichols which picked up four top grand prix prizes.
The commercial ‘Sorry I Spent It on Myself’ was developed by adam&eveDDB London and is the first UK win in the blue riband TV category since Cadbury’s Gorilla in 2008.
This ad just rocks!
http://www.sharedots.com/the-best-advertisement-for-2014-fifa-world-cup-343.html
AD-LIBRARY SINGAPORE 