Greenfields has been in the Singapore market for many years and has a growing loyal consumer base. Its milk freshness stems from single pasteurisation, sealed direct from the farm process where its nutrition and freshness are not compromised.
In the market place, however, most consumers do not realise that so-called fresh milk being sold in Singapore is really not that fresh as it is subjected to double-pasteurisation which leads to compromised nutritional value and freshness.
“To me, this is a great accolade for our agency – for the work that we have done to be recognised. We understand this category very well and are excited that we are able to bring our experience and innovative thinking to Greenfileds’ campaigns.” Jim Goh, CEO of Briq.