The annual EFFIE Singapore saw yet another successful year with 65
submissions and a total of 22 winners. The coveted Effie Awards are
recognized worldwide as the standard of excellence for effectiveness in
marketing communications, judged by 45 senior marketers, creative and
media agencies.
The Gala Awards night on 31st May @ Shangri-La Hotel saw a total of 8
Gold winners, 6 Silver winners and 8 Bronze Effie winners. Big winners
for the night were Health Promotion Board who won three Effies working
together with agency partners DDB and Ogilvy. Mindshare was also
another big winner which partnered different agencies to win six
Effies. There was a broad spectrum of winning marketers including APB,
Audi, Aviva, BMW and Silk Air. Relative newcomers Iris and Upfront
Media also won awards, indicating the competitiveness and vibrancy of
the marketing communications industry.
The night also marked Terry O’Connor’s first IAS event as President. Mr
O’Connor revealed the organisation’s new corporate identity and his
vision for the future. To also further promote the achievement of
effective advertising, he promised a series of educational seminars
that the IAS will be rolling out to help marketers ensure they generate
good results in the marketplace.
EFFIE WINNERS
GOLD:
CATEGORY: GOVERNMENT/INSTITUTIONAL/RECRUITMENT
1. Campaign Title: CREATE2011
Brand: Singapore Economic Development Board
Advertiser: Economic Development Board
Agency: Ogilvy & Mather/Neo@Ogilvy
CATEGORY: EDUCATION
2. Campaign Title: Kindness “Live”
Brand: Singapore Kindness Movement
Advertiser: Singapore Kindness Movement
Agency: DDB Group Singapore/OMD
CATEGORY: FINANCIAL SERVICES (PRODUCTS/SERVICES)
3. Campaign Title: NTUC Income “Flood Campaign”- How a
tactical response can deliver strategic
results
Brand: NTUC Income
Advertiser: NTUC Income
Agencies: BBH Asia Pacific/Maxus
CATEGORY: NON-PROFIT/PRO-BONO/PUBLIC SERVICES
4. Campaign Title: Are you obsessed with the right things?
Brand: Breast Cancer Foundation
Advertiser: Breast Cancer Foundation
Agencies: DDB Group Singapore
CATEGORY: BEVERAGES (ALCOHOL)
5. Campaign Title: 2010 Festive Campaign
Brand: Heineken
Advertiser: Asia Pacific Breweries Singapore Pte Ltd
Agencies: Irisnation Singapore/ ZenithOptimedia
CATEGORY: ENTERTAINMENT
6. Campaign Title: Nike City 10K – SG VS. KL
Brand: NIKE
Advertiser: NIKE South East Asia
Agencies: Kinetic Design and Advertising/Mindshare
7. Campaign Title: Music MoodBox
Brand: Starhub Mobile
Advertiser: Starhub
Agencies: DDB Group Singapore/Mindshare
CATEGORY: TRANSPORTATION SERVICES
8. Campaign Title: SilkAir Explorers
Brand: SilkAir
Advertiser: SilkAir
Agencies: J. Walter Thompson/Mindshare
SILVER:
CATEGORY: CONSUMER ELECTRONICS
1. Campaign Title: Flip your Profile
Brand: CISCO Flip
Advertiser: CISCO Consumer Products
Agency: DDB Group Singapore
CATEGORY: GOVERNMENT/INSTITUTIONAL/RECRUITMENT
2. Campaign Title: When words fail; music speaks
Brand: Breathe
Advertiser: Health Promotion Board
Agency: Ogilvy & Mather/Mindshare
CATEGORY: FINANCIAL SERVICES (PRODUCTS/SERVICES)
3. Campaign Title: Real Good Deals
Brand: Aviva
Advertiser: Aviva
Agencies: BBDO Proximity/Upfront Media
CATEGORY: HEALTHCARE PRODUCTS & SERVICES
4. Campaign Title: Ah Kong
Brand: Health Promotion Board
Advertiser: Health Promotion Board
Agencies: DDB Group Singapore/Mindshare
CATEGORY: BEVERAGES (ALCOHOL)
5. Campaign Title: Rise To The Top of The World
Brand: Guinness
Advertiser: Asia Pacific Breweries
Agency: BBDO Proximity
6. Campaign Title: Please do touch
Brand: Heineken
Advertiser: Asia Pacific Breweries
Agencies: irisnation Singapore / ZenithOptimedia
BRONZE
CATEGORY: AUTOMOBILES/VEHICLES/AUTOMOTIVE AFTERMARKET PRODUCTS AND
SERVICES
1. Campaign Title: Audi A8 – Light Years Ahead
Brand: Audi Singapore Pte Ltd
Advertiser: Audi Singapore Pte Ltd
Agencies: Irisnation Singapore/MediaCom
2. Campaign Title: Are you a Real Driver?
Brand: BMW Asia
Advertiser: BMW Asia
Agencies: Publicis/Mindshare
CATEGORY: BEVERAGES (NON-ALCOHOL)
3. Campaign Title: Listen To Your Bones
Brand: Anlene
Advertiser: Fonterra Brands
Agencies: BBDO Proximity/OMD
CATEGORY: BEAUTY PRODUCTS & SERVICES
4. Campaign Title: Guys Listen Up
Brand: Garnier Men
Advertiser: L’Oreal Singapore
Agency: Publicis
CATEGORY: NON-PROFIT/PRO-BONO/PUBLIC SERVICE
5. Campaign Title: Can You Serve- Shifting Public Opinion
Through Content
Brand: Singapore Tourism Board
Advertiser: Singapore Tourism Board
Agencies: BBH Asia Pacific/MEC Access
6. Campaign Title: Launching a smoke-free counterculture
Brand: Health Promotion Board
Advertiser: Health Promotion Board
Agencies: Ogilvy & Mather/Mindshare
CATEGORY: TELECOM SERVICES
7. Campaign Title: Abang Jimat & Family
Brand: SingTel
Advertiser: SingTel Mobile Singapore
Agencies: BBDO Proximity/MEC
CATEGORY: ENTERTAINMENT
8. Campaign Title: Sentosa Spooktacular
Brand: SENTOSA
Advertiser: Sentosa Leisure Group
Agencies: Emagination Interactive/OMD
AdLib congratulates ALL Winners and Finalists for going beyond
mediocrity in creativity!