The Cannes Lions International Festival of Creativity, in collaboration
with YouTube, has revealed the winners of the two dedicated YouTube
Competitions; the YouTube Cannes Lions Good Work Competition and the
YouTube Cannes Young Lions 48 Hour Ad Contest.
Anna Bateson, Director of Marketing, Media & Platforms, EMEA, YouTube,
says: “We’re delighted by the interest we’ve had this year for both the
the YouTube Cannes Young Lions 48 Hour Ad Contest and the YouTube
Cannes Good Work Competition. Congratulations to all the winners and we
look forward to seeing them at Cannes.”
The YouTube Cannes Lions Good Work competition winners:
1. Aaran Hughes
2. David Alonso Arias Moreno, Senior Copywriter, DraftFCB Chicago, USA
3. James Crawley, Digital Creative, Ogilvy Sydney, Australia
4. Orel Bitan, Copywriter, BBDO Israel
5. Sandro Pizzichelli, Daniela Dragonetti and Maria Chiara Pizzichelli,
Orbital Studio, Italy
One representative for each winning piece of work will receive a free
trip to Cannes – including flights, accommodation and a full week
delegate pass to the Festival.
Winners can be viewed online at http://www.youtube.com/goodwork.
Launched this year to provide a global platform and bring together
creative minds, the YouTube Cannes Good Work competition exceeded
expectations, receiving hundreds of entries. The competition saw a
dedicated channel, set up in collaboration with creative agency Ralph,
which worked around the “blank page” concept showcasing briefs from 278
global non-profit organisations seeking creative support to increase
public engagement. The competition issued a call to arms to creatives
around the world inviting them to submit a one-minute (or less) video
to address one or more of the briefs.
Responsible for judging the competition was a team of worldwide top
creatives:
Craig Davis, Co-Chairman, Chief Creative Officer, Publicis Mojo
Jury Chair Agnello Dias, Chairman, Co-founder, Taproot India
Tom Hauser, Associate Interactive Creative Director, Crispin Porter +
Bogusky
Keith Ho, Executive Creative Director, Grey Hong Kong
Gerry Human, Executive Creative Director, Ogilvy & Mather Worldwide
Jens Mortier, Partner, Creative Director, mortierbrigade
Meera Sharath, Executive Creative Director UK, Momentum Worldwide
Commenting on the Good Work competition, Jury Chair Craig Davis says:
“The Good Work initiative was an important signal of the opportunities
for brands and businesses to engage with social entrepreneurs and not
for profits who are grappling with some of the world’s biggest
challenges.The flood of entries proves that there’s a vast pool of
creative talent out there who really care about issues beyond selling
stuff. And it’s a healthy sign that Good Work can develop as a movement
that lives beyond the boundaries of the festival.”
Running for a third year, the 48 Hour YouTube Cannes Young Lions Ad
Contest asked young talent, aged between 18 and 28, to create a video
to fit a brief set by charity ‘Save the Children’. Competitors were
given just 48 hours to create an online video that would drive people
to petition world leaders to invest in health care for newborn babies,
little children and pregnant mums in struggling countries. After
uploading their videos on YouTube, competitors were given one week to
drive people to their videos. The number of public votes received was
then taken into account by the dedicated jury who has already chosen
two deserving winners.
Selecting from hundreds of entries, the Jury announced the two winners
of the 48 Hour Ad Contest as:
Simon Friedlander, Junior Copywriter, DDB Sydney
R. Venkatraman, Creative Director, Creativeland Asia
The winning videos can be viewed online at http://www.youtube.com/canneslions.
The 48 Hour Ad Contest was judged by jury members: Agnello Dias, Tom
Hauser, Keith Ho, Gerry Human, Jens Mortier and Meera Sharath, also
judges of the YouTube Cannes Lions Good Work Competition.
YouTube will fly the winners of the 48 Hour Ad Contest on an
all-expense-paid trip to Cannes Lions where they will be given the much
sought after opportunity to compete in the Young Lions Film Competition
as “Team YouTube”. The competition will be judged by the Film Lions
jury and the winners announced at the Film, Film Craft, Creative
Effectiveness and Titanium & Integrated Awards Ceremony taking place in
Cannes on Saturday 25 June.
Photo –
Agnello Dias (in red tee-shirt) has spoken in Singapore at an IAS event
sponsored by Moove Media Pte Ltd
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