Ad agency TBWA Kuala Lumpur decided to produce this award winning 2-minute video message directed to all Malaysians, on behalf of Kidproof SEA.Watch what happens when an unidentified guy was given the task to look for unattended children in a shopping mall, armed with only 100 lollipops.
How would you react, if one day, your children vanished the moment you take your eyes off them? That was what over 4,804 families went through in Malaysia in 2012. It is heartbreaking to see missing children posters on signboards, trees, petrol stations and even on ATM machines, in a desperate effort to get their child back.
The figures of cases did not seem to retract this year, and worst of it all, it seems that child kidnappers in Malaysia are actually getting bolder.
This video will make you think twice the next time you see a child alone –