By James Chen, AdLib Contributor-at-large
David Mayo O&M
2011 has descended on the back of robust growth in major global economies in 2010. As we conclude with the festivities and commence the business of 2011 proper, AdLib has come up with a TOP 12 list of organizations to look out for this new year and a sneak peek into what’s new and upcoming!
Ogilvy & Mather Advertising, Asia Pacific
Ogilvy had a strong 2010. It took what it learned in the recession and applied it to their business. As a result, it has become leaner, fitter, stronger!
In 2011, Ogilvy will continue to move the needle with creative work that includes the consumer, connects media and inspires conversations and, of course, sales. It has worked on several Thought Leadership projects in 2010 which will be published in early 2011 on (a) the link between creativity and effectiveness, (b) the role of Neuro technology in creative development and (c) how creativity is something the consumer is already bravely embracing.
President David Mayo says it will continue to invest in new creative talent to compliment the people who joined them in 2010. 2011 will be a dogleg year for many creative people; over the past 3 years, the firm has seen the mediascape changing dramatically, technology wielding its power and the rise of a more forceful, demanding and impatient consumer.
Agencies are changing to meet the new infrastructure but 2011 will be the year when the past and the future finally diverge; old print-driven creatives will become even less relevant and the new outcome -driven, immersion focused, participative and collaborative ones will soar. Those comfortable with any media, any partner and any method of working will be the ones that will drive the next five years in this industry.
Ogilvy is looking forward to working with them!
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