Integrated custom branded site delivers exclusive beauty and lifestyle
content for women
It’s an integrated custom branded experience site commissioned for
Unilever’s flagship brand, Vaseline, providing women with an extensive
range of online content related to skincare, general beauty, health and
lifestyle, and also enables users to share their experiences.
In Malaysia, Yahoo! properties are among the top three in Mail,
Messenger and News. Building on this extensive market reach, the
‘Yahoo! Amazing You’ site was set up to promote Vaseline, an
established and universally respected brand, which has come a long way
since it was first launched in 1870 as “Petroleum Jelly”. The site
portrays Vaseline as an outstanding one-stop solution with original and
international syndicated content, deep editorial integration and
frequent weekly updates that allow users to have their beauty news fix
within an integrated social sharing module that enables them to share
on Facebook, Twitter, Meme and Digg.com, and propagate the message to
an even wider audience.
Vaseline showcases the many ways in which it is available in the market
as a range of moisturising products and drives better understanding
among its users as an amazing moisturisation expert. Currently,
Vaseline has 9 products in this range, including body lotions, hand and
nail care, lip care products and the original Vaseline Petroleum Jelly.
Now advertisers can become publishers in their own right!