The APPIES is not just another Awards presentation, but a knowledge sharing global platform, educational in nature – one that sets the stage to deliver brilliant concepts, unique creative strategies and astounding results!
3 reasons why I enjoyed Appies 2012:
* The creative concepts are so out-of-the-box and refreshing
* The presentation format is short, sharp and concise
* Both clients and agencies are passionate about doing what they do – and it shows!
APPIES 2012, organised by the Institute of Advertising Singapore (IAS), and supported by SingTel, MEC, Asia Pacific Breweries (APB) and Singapore Press Holdings (SPH), awarded Medals to the following campaigns:
GOLD (10)
1. Campaign: Pass it on
Category: Pro-Bono/Government/Cultural
Advertiser: Sri Lanka Eye Donation Society
Country: Sri Lanka
Agency: Leo Burnett Solutions Inc., Sri Lanka
2. Campaign: Saffola Oats, ‘Do More with Oats’
Category: Food & Beverage
Advertiser: Marico India
Country: India
Agency: McCann Worldgroup, India
3. Campaign: Student Suicide Prevention Drive
Category: Pro-Bono/Government/Cultural
Advertiser: Maitri Foundation, Mumbai,
Country: India
Agency: McCann Worldgroup, India
4. Campaign: The Web Is What You Make Of It
Category: Consumer Services
Advertiser: Google
Country: Singapore
Agency: BBH Asia Pacific, Singapore
5. Campaign: Curious Holiday Inn-cidents
Category: Consumer Services
Advertiser: IHG (Holiday Inn)
Country: China
Agency: Ogilvy & Mather Shanghai, China
6. Campaign: Idea 3G
Category: Consumer Services
Advertiser: Idea Telecom
Country: India
Agency: Lowe Lintas & Partners, India
7. Campaign: Ong & Raj
Category: Pro-Bono/Government/Cultural
Advertiser: Health Promotion Board
Country: Singapore
Agency: DDB Worldgroup, Singapore
8. Campaign: The OFW Project
Category: Food & Beverage
Advertiser: The Coca-Cola Export Corporation
Country: Philippines
Agency: McCann Worldgroup Philippines
9. Campaign: Shave Sutra – Or, How To Turn A Mundane Solitary Chore Into Pleasurable Duet
Category: Non-Food FMCG
Advertiser: P&G India
Country: India
Agency: BBDO India
10. Campaign: The Royal Project
Category: Consumer Services
Advertiser: Sizzler (Minor Food Group)
Country: Thailand
Agency: Y&R Thailand
Silver Medals (5)
1. Campaign: Parachute Ajurvedic – Recommended by Sufferers
Category: Non-Food FMCG
Advertiser: Marico India
Country: India
Agency: BBH India
2. Campaign: Tiger Blue Xmas
Category: Food & Beverage
Advertiser: Vietnam Brewery Limited
Country: Vietnam
Agency: Leo Burnett Vietnam
3. Campaign: Tide Collars
Category: Non-Food FMCG
Advertiser: P&G International Operations Pte. Ltd.,Singapore
Country: India
Agency: Leo Burnett, Mumbai, India
4. Campaign: New House? Or New Furniture?
Category: Consumer Services
Advertiser: DFI Home Furnishings Taiwan Limited
Country: Taipei
Agency: Ogilvy & Mather Advertising, Taipei,Taiwan
5. Campaign: Meetha at home!
Category: Food & Beverage
Advertiser: Cadbury India
Country: India
Agency: Presenter: Ogilvy & Mather, India
APPIES 2012 also saw 5 presenters clinching the Best Presenter Awards.
1. Kittipong Veerataecha: Chief Strategy & Innovation Officer, Y&R Thailand
2. Jaideep Kibe: Coca-Cola Sparkling Category Director, The Coca-Cola Export Corporation, Philippines
3. Luke Nathans: Regional Development Director, APAC, iris Worldwide, Singapore
4. Dhiren Amin: Group Planning Director, McCann Worldgroup India
5. Yousuf Rangoonwala: Brand Partner (Planning), BBH India Pvt Ltd
Congratulations to ALL from AdLib!
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