Staycation Survey Reveals an Untapped Market‏

Ipsos Singapore and Survey Sampling International understand staycation phenomenon in Singapore

A staycation is defined as a vacation taken at a hotel located within Singapore. Apparently,1 out of 2 (48%) Singaporeans between the ages of 18 and 65 claimed to have taken a staycation in the past 12 months. The incidence is relatively higher among those aged 25 to 34 – 65% of them having taken a staycation at least once in the past 12 months. This type of vacation seems to be most appealing among those with an annual household income of $70,000 to $80,000. The main reasons for choosing a staycation instead of an overseas vacation are limited budgets (50%), having limited number of vacation days (33%) and a preference for vacations with less advanced planning involved (32%).

This survey also reveals an untapped market. Perhaps it is rather predictable that a staycation is a concept less taken up by those aged 50 – 65, but interestingly, 46% in this age group are, in fact, considering taking one in the next 12 months.

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