JWT’s 150th celebrations extends across Spikes festival
AdLib – Media Partner
JWT Asia Pacific has been named sponsor of the Young Spikes Integrated Competition at this year’s Spikes Asia Festival of Creativity for the fifth consecutive year, held in Singapore from September 23 to 26, bringing together some of the finest creative thinkers from across the region and around the world, providing the region’s growing creative and advertising industry with a platform to network and exchange ideas.
The Young Integrated Competition, open to creatives under 28 years old, challenges teams to come up with an integrated campaign for a chosen charity in just 24 hours. Teams then present their campaign to a panel of judges, detailing how their campaign would be executed and launched across at least three appropriate channels.
“The Young Spikes Competitions are a huge part of the training and talent initiatives on offer at Spikes Asia. As the organizers, we believe in the importance of these competitions in nurturing and identifying young talent in the region and as such are delighted that JWT will once again support this important initiative,” Terry Savage, Chairman of Lions Festivals.
“We are excited to continue our partnership with Spikes for this competition, which aims to cultivate young talent in the region. JWT celebrates its 150th anniversary this year, and the pioneering spirit of the Young Spikes contestants, who will go on to play a key role in shaping the future of the ad industry, is perfectly in line with our own history and heritage.” Lo Sheung Yan, Chairman of JWT Asia Pacific and Worldwide Creative Councils.
J. Walter Thompson, also known as The Commodore, created what we now know as the modern advertising agency. He set up the first creative department, pioneered magazine advertising, hired the first female creative director and was the first to expand overseas. JWT’s 150th, which is also a milestone for the entire advertising industry, will extend throughout the Spikes festival.