Adobe has announced the integration of its digital publishing platform, Adobe® Digital Publishing Suite (DPS) and Web experience management solution, Adobe Experience Manager, part of Adobe Marketing Cloud. This new integration, in combination with Adobe Analytics, enables publishers and brands to create, deliver and measure experiences across content-rich apps – like digital magazines – and the Web using one set of assets. As a result, organizations can accelerate application authoring, reduce publishing costs across channels and deliver a consistent brand experience and content marketing strategy on the Web and mobile devices. With DPS customers using Adobe Creative Cloud to create stand-out apps, it underlines new connections the company is forging between its unrivaled content creation technologies and industry-defining digital marketing solutions.
The mobile mandate has never been clearer. According to a recent Forbes Insights report commissioned by Adobe, which surveyed top-level marketing executives in large organizations, 78% of enterprises with customer-facing apps have seen a year-over-year increase in the size of their mobile app audiences, and more than two-thirds said the number of end-users for internal apps has also grown. Despite this, publishers and brands have struggled to effectively and efficiently publish content-centric apps – such as digital magazines, sales tools and annual reports – that can be viewed online or offline using tablets and smartphones. Cross-channel digital publishing remains expensive and time-consuming, is the domain of only select experts in the organization and requires assets that live in silos separated from those used for Web publishing.
In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. The combination of DPS and Adobe Marketing Cloud allows publishers and businesses to create, deliver and measure rich-content mobile apps, ensuring the most impactful content reaches the right audience.
