Things are Looking UP! Nielsen has just released results from quarter four – Global Survey of Consumer Confidence and Spending Intentions. Consumers in the Asia Pacific region continue to be the most optimistic in the world, as consumer confidence increased in Q4 2012 to 101 index points from 100 points the previous quarter, and increased two index points from 99 in Q4 2011. Key themes and insights incorporated include:
· Asia Pacific has the highest consumer confidence in the world
· Asia Pacific consumers are at least two times more likely to have ‘spare cash’ than any other region in the world – majority are funnelling excess cash into savings
· Thailand recorded the biggest consumer confidence increase in Asia Pacific
· The top four most optimistic countries globally are from all just the Asia Pacific region
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