Creativeland Asia has won the creative mandate to revamp Cinthol, one
of Godrej’s legendary personal care brands. As part of the mandate,
Creativeland is required to approach Cinthol with their fresh new
thinking while making it relevant for today’s consumer and their
needs.
Commenting on this development, Sajan RaJ Kurup, Founder & Creative
Chairman, Creativeland Asia said, “Godrej has shown immense faith in
Creativeland Asia. Working on Godrej Expert was an interesting
challenge and the response from our client/partners has been very
encouraging. Taking this partnership ahead, I am excited to work on
Cinthol. Right from the 1980s, Cinthol has been an iconic brand. We
all remember the days when popular celebrities such as Vinod Khanna
endorsed the brand. We need to simply recreate the magic and the
stature Cinthol enjoyed in the past.”
Commenting on this development, Sunil Kataria Head Sales & Marketing
Godrej Consumer Products Ltd. “Creativeland Asia has a fresh and
creatively unique approach to brands. Cinthol is an iconic brand with
a huge potential. We look forward to a strong association with
Creativeland Asia as we work towards unlocking Cinthol’s immense
potential.”