Discovery Networks Asia-Pacific, a division of Discovery Communications, announced that it has launched Discovery Kids on SKYCable in the Philippines, making it one of the first markets in Asia-Pacific to offer the channel to subscribers.
“With the entry of Discovery Kids and expansion of TLC, our portfolio in the Philippines now includes something for everyone from young to old. Both brands deliver on our brand promise to provide quality programming and give our audience an opportunity to explore their world from the comfort of their homes,”Kevin Dickie, senior vice president and head of content, Discovery Networks Asia-Pacific.
A unique network in kids’ genre, Discovery Kids offers children a fun and entertaining way to satisfy their natural curiosity and explore their world with stimulating and imaginative programming. The network will ignite viewers’ imagination through its compelling and differentiated content. Discovery Kids seeks to entertain and educate children with content that sparks their curiosity and helps develop their cognitive, social, emotional and personal skills, bringing families together by promoting co-viewing with parents.
The core values of Discovery Kids in Asia-Pacific include being transformative (by providing an immersive world that sparks wonder and curiosity), smart (by giving creative surprises for enquiring minds), playful (by stimulating learning and imagination in a fun and innovative way) and educational (by creating a trusted atmosphere for engaged learning). Some programming highlights from Discovery Kids include Discovery-produced HEADRUSH featuring Kari Byron from the popular hit series MYTHBUSTERS, THINK BIG and WILD KRATTS.
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