Organized by the 4As Singapore, the Singapore Media Awards is into its
8th year and remains the pinnacle event for the media industry,
honouring creativity and innovation in 21 award categories.
The association has appointed Vandana Jagwani as Chairperson. Armed
with more than 15 years’ multi- market experience in strategic
marketing, brand & communication management, Vandana has been
intimately involved with a range of industries across financial,
retail, luxury, travel and non-profit organizations. She has held past
senior positions at Barclays Bank, WPP Group and the World Gold
Council.
“We live in a complex landscape of constantly evolving patterns of
media consumption and reduced attention spans of consumers. Today, the
survival of a brand to rise above the noise, depends primarily on
creativity and innovation. In such an environment, the 4As plays a
strategic role in setting benchmarks for excellence in the media
industry and recognizing talent. A true measure of performance, the
SMA Awards honours compelling work and acknowledges the human spirit.
I feel privileged to have been chosen to lead SMA 2012. I look forward
to working with a lot of talented professionals and their winning
ideas,” says Vandana, GM of Mediacom.
AdLib is a Media Sponsor of SMA 2012.
