MediaCorp WINS LTA Bus Stop Tender for 7 Years!
For the longest time, JCDecaux and Clear Channel were the names behind the LTA Bus Stop shelters. In an early morning announcement yesterday, the Land Transport Authority released the news that wef today a new seven-year maintenance contract has been awarded to MediaCorp Pte Ltd, at a total licence fee of $41.76 million payable to LTA over the contract period.
Waiting for a bus? While the time away by reading the latest news headlines and check out traffic and weather alerts displayed on unique electronic panels at selected bus stops. MediaCorp will commence selling location-based adspace soon at its 1,292 bus stops islandwide.
There are a total of 4,638 bus stops island-wide in Singapore. Besides the bus stops maintained by MediaCorp, another 3,000 bus stops are currently maintained by Clear Channel Singapore Pte Ltd, under a contract which expires in 2021.
Heartiest Congratulations from AdLib!